OVERVIEW

I was tasked with creating a brand centered around insects, encompassing everything from product development to branding and marketing. The objective was to integrate creativity with practical business tactics to develop a compelling and marketable brand concept.

Bug Bites is a snack brand that uses cricket protein to make nutritious, cricket-shaped crackers enjoyable for all ages. The brand blends the nutritional value of protein bars with the fun of snacking, aiming to promote healthy habits and joy through its playful branding and future product expansions, including a caffeine-infused version for adults.

This presentation outlines the comprehensive process of developing the brand from its initial concept to its final execution, presented as the final deliverable for my project.