OVERVIEW
The Isla Vista Compost Collective (IVCC) aims to make composting accessible, transform food waste into valuable compost for the community, and educate residents on sustainable practices to reduce landfill waste and promote effective waste management. IVCC seeks to effectively price, place, and market their compost, to residents in the greater Santa Barbara, Montecito, and Hope Ranch area, while identifying market gaps to establish a sustainable and profitable revenue stream.
We were tasked with revitalizing IVCC’s market expansion strategy during a 10 week period, focusing on researching sustainable compost packaging and developing a cohesive visual identity, including fonts, color palette, moodboard, and brand assets.
INTERVIEWS: A/B Testing
The interview phase of the project, lasting 3 weeks, involved coordinated email outreach, uniform interview flows, and scheduling and conducting interviews. Each 15 minute session followed a scripted set of questions tailored to the participant’s prior experience with compost purchases.
An A/B testing segment assessed consumer feedback on packaging options—burlap, plastic, paper bags, and jars.
Respondents favored burlap bags, citing their sustainability, compostability, and durability for holding large quantities.
This mockup of the product utilizes a digitized and retouched version of IVCC‘s original logo.
FONT OPTIONS
The client requested multiple typography options–one with an entirely new set of fonts and one incorporating Keep on Truckin’ and Bobby Jones, their current font selection.
COLOR PALETTE
Our color palette includes Forest green, Lime green, Mandarin orange, Mahogany brown, Almond beige, and Blueberry blue. It was curated with the intention of blending earthy elements with vibrant accents, in line with the company's established brand identity
GRAPHIC ELEMENTS + SOCIAL
The graphic assets featured include illustrations of vegetables and gardening tools, stylized compost-related imagery. The Instagram mockup incorporates our new designs, showcasing a well-organized and visually appealing presentation of educational and promotional content.